Desings – Imagen a la Mexicana

Desings

OUR SIGN PROCESS

STEP #1 DESIGN

We can take your ideas and turn them into impressive sign. Or, we can do the idea development for you, providing you with outstanding retail or commercial presentations to attract customers, and help your company succeed.

Electric Signs uses the latest graphic technology to create personalized designs to your individual requirements and give you a better understanding of what your sign will achieve. We can overlay images of your sign onto a digital photo of your premises. We also offer a full logo design and re-creation service to help your business project a fully professional image.

Contact us today to give you more information in regards to your sign design requirements. We look forward to meet your company’s signage needs.

HOW TO UNDERSTAND PROPER SIGN DISTANCE

There are many different types of signs. There are large signs, small signs, metal signs, plastic signs, and more. Signs are there to share a message with everyone that walks by, but depending on both the size of the sign that you choose and the distance you place the sign away from where it may be seen, you may quickly find that your message is not visible to your audience.

Proper sign distance is not determined by the size of the sign, but by the size of the lettering. Below, you’ll find a chart that you can use to either:

– See how far you can place your sign given the size of your sign lettering

– See what size sign lettering you need given the distance between the sign and audience

Best Sign Lettering Size and Distance for Ideal Visibility

COLORS & FONTS

In addition to sign distance and the size of your sign lettering, you also need to pay attention to other factors that may affect sign visibility. These include:

Font – The more unique your font, the harder it may be to see from a distance.

Keep this in mind if you have decided to consider a more stylish font selection.

Design Elements – The more design elements that are involved, the “Busier” the sign can be. Multiple colors can have a distracting effect that may make it harder to see signs from far away.

Color Combination – Color combination is an often forgotten part of proper sign location and design. Some colors offer poor contrast, or can blend together in a way that can make it very difficult to view the sign from certain distances. Selecting the right color combination is critical for making sure that you’re getting the right sign visibility.

We are always happy to help you with sign consultations to determine if your sign is best for the visibility that you expect, and we have design services if you need someone to help you complete your final sign

WHAT MAKES AN EFFECTIVE SIGN?

Clear Visibility at Ideal Distance – A billboard sign would not make a great door sign. A door sign would be impossible to see on a billboard. Understanding the combination of distance, color contrast, color blending, and font size to sign placement is all very important for making sure that your message is clearly shared to the audience it’s meant for.

Clear Message – What is it that you’re trying to share, and does your sign achieve that goal? Every sign is there to tell a message, but that message is sometimes difficult to decipher in the few seconds that people will be looking at your sign. What is your sign’s first impression? That should be what they see with a glance at your sign.

Noticeability – Another component of an effective sign is noticeability. When someone walks or drives by your sign, their attention is first elsewhere. Is there something about your sign that will get a person nearby to glance over? For some it’s colors. For others, it’s an eye catching picture. For others, it is simply location – and that’s fine – but it should be something that someone notices from the corner of their eye and looks over.

Memorability – The science of branding is complicated. Something as small as a glance can be enough to help people buy your products or services in the future. But in theory, you also want your signs to be memorable. Whatever message you’re trying to share, you want someone to remember it so that they respond to it in the future.

Every sign should also be legible, with a great choice in typeface. It should also follow basic sign best practices, such as being made with the right materials for the environment (indoor/outdoor, etc.).